Every company should have a Worksona “Love Machine”

March 28, 2007

Philip Rosedale is the visionary founder of Linden Lab, the company behind the exploding virtual world Second Life. In this interview with Inc. Magazine, he talks about the way his company uses a web-based co-worker recognition tool to improve positive feedback–“Linden Love” even makes it onto employee reviews!

We have this thing we built called the Love Machine. The Love Machine allows anyone who works here as a Linden employee to send anyone else a brief note that says “Thank you for doing this for me.” There is a little webpage where you can go to send an e-mail, and then you get a little e-mail that says “Love From Philip” in the subject and it’s got text in it. Now, you think, what’s the big deal about that? Well, all of that stuff goes into a database. Your review carries that. Everybody is sending love to each other. It creates a positive collaborative environment.

Most businesspeople communicate in a mostly negative way. If people are encouraged to be entrepreneurs and take risks, they can also become combative and competitive. You have to balance that. So we built the Love Machine for balance. We joke that some day we will be more famous for the Love Machine than for Second Life.

Worksona is like a Love Machine for your company. When you join, you’ll be able to “send a little love” to all your co-workers right from day 1.

We’ve done all the work building it–all you have to do is sign up!

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2 Responses to “Every company should have a Worksona “Love Machine””


  1. Thought that spreading a little love might be a nice thing to do.

    So, I gave the Worksona concept a little shout out on one of my posts.

    Keep connecting!

  2. worksona Says:

    Thanks Steve for spreading the “love” =)


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